Companies need to manage integral parts of its business relationships i.e. customers, suppliers, distributors, dealers, partners, employees, helping them build health and sustainable business relationships that are profitable in the short and long term. Allowing them to give excellent business value
Market, track and measure campaigns over multiple channels, such as email, search, social media, telephone and direct mail. Create, assign and manage requests made by customers and direct customers to agents. Identify and reward loyal customers over a period of time.
Integrate social media sites like Twitter, LinkedIn, Facebook and Google Plus to track and communicate with customers sharing opinions and experiences with a company, products and services. Trends identified through social media allow businesses to make more accurate decisions on which products to supply.